One's and zero's
The ancient discipline of communicating is becoming increasingly fragmented. Our span of attention is being spread thin, and now has to navigate between speech, screens, print, audio and this list will only expand with developments in technology and biotech.
The human mind is broken down to a currency, and it’s often assumed that your purchases and actions can be precisely predicted; it only comes down to coding 1’s and 0’s.
But that’s just other people - right?
"According to research, an average person can only have up to 15 close friends, and 5 intimate bonds".
Limitations of the mind
47% of people are intimidated by the amount of options and activities available to them online.
With an increasing amount of multiverses to immerse yourself in, this is a trend that will likely keep challenging the human mind.
For hundreds of thousands of years, the human brain has evolved into a hyper-complex computation device, but nevertheless, it has a finite set of boundaries when it comes to social interactions. According to research, an average person can only have up to 15 close friends, and 5 intimate bonds.
In a world where we rack up digital friends and followers by the thousand, and brands pursue to create influence through trusted influencers online, the growing gap between the people you know, and the people you trust makes you think; what does meaningful interactions look like in 2021, and what are the factors that allow people to remember exactly your message, and make them choose to include you in their small circle of trusted ones.
"The .Space Between Us, not only refers to the distance between brands and their audience, but the mental room surrounding individuals, and what we choose to fill it with".
The .Space between us
The .Space Between Us will be a series of stories and interviews that set out to map the essential components of genuine conversation in a digital age.
They will allow us to explore, and learn how to communicate sincerely with good intentions. We consider those we meet on this journey our new friends, and they will be a carefully curated bunch of people who engage wholeheartedly with their audience, and most importantly; themselves.
The .Space Between Us, not only refers to the distance between brands and their audience, but the mental room surrounding individuals, and what we choose to fill it with.
Bloom Agency aspires to create partnerships with companies and entities, and in joint cooperation explore a new world of creating content with the sincere intent of offering your audience access to your universe, instead of forcing it upon them.
We are going to uncover how to create content based on what people actually want to receive, and what they feel adds to them as human beings on a deeper level, rather than content shaped from the companies’ perception of what is exciting.
We look forward to exploring these new friendships, and acquiring knowledge that challenge our perception of how to create conversations that are genuinely interesting, and weave new waves of thoughts and relationships.
Kristian & Frederik